Zaid attended American University and majored in Business Administration with a Marketing. Farouki enrolled in art classes and added a Studio Art minor. He applied to the Institute Marangoni in Milan and was accepted. After receiving a degree in Fashion, he moved to London & attended Central Saint Martin, adding specialized courses in couture techniques and embroidery and launching his first atelier in Dubai.
With such a global background being an Arab American as well as being educated in Italian fashion techniques, Farouki found inspiration in the fusion of cultures. Imagining a woman adorned by European clean cuts, true American liberties, and the ever-existent Arab dramatization has helped him create the globally hybrid woman, a representative of a new globalized world and the woman Farouki desires to design for.
Zaid’s pieces are handmade and abide by couture techniques, embroidery, and finishing. Furthermore, all Zaid Farouki prints are hand-painted onto the fabric, so the wearer becomes a walking piece of art.
Lisseth Villalobos Azab
CREATE TWENTY TWO specializes in fashion and beauty collaborations representing talent., designers, and brands in the U.S. and the Middle East. Launched in 2016 with its partnership with AZAB Production Group. CREATE TWENTY TWO strives to build authentic relationships within the fashion and beauty fields and expand markets, pr, resources, and media. Known for successfully introducing Middle East Designers to the U.S. Market, Create Twenty Two continues to increase exposure for international talent in both regions. CEO / CREATE TWENTY TWO Lisseth Villalobos Azab “